DIGITAL MARKETING
(Online Media Marketing)
Online Media Marketing
duration: 6 weeks course
Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services. In this course you will learn: Engine Optimization (SEO). Pay-Per-Click (PPC) Advertising. Social Media Marketing (SMM). Content Marketing. Email Marketing. Mobile Marketing. Analytics and Reporting
Enrol NowDescriptions
You will also learn the Benefits: 1. Increased online visibility 2. Targeted advertising 3. Cost-effective 4. Measurable ROI 5. Improved customer engagement 6. Enhanced brand awareness 7. Competitive advantage
For the beginners, we will introduce you to the types of Digital Marketing such as: 1. Inbound Marketing 2. Outbound Marketing 3. Affiliate Marketing 4. Influencer Marketing 5. Video Marketing 6. Podcast Marketing 7. Gamification Marketing
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Basic Digital Marketing COURSE OUTLINE
Module 1: Introduction to Digital Marketing
§ Definition and importance of digital marketing
§ Types of digital marketing channels
Module 2: Search Engine Optimization (SEO) Fundamentals
§ Understanding how search engines work
§ Keyword research and on-page optimization
Module 3: Social Media Marketing Essentials
§ Overview of social media platforms
§ Creating social media accounts and content
§ Engaging with followers
Module 4: Email Marketing Basics
§ Building and segmenting email lists
§ Creating effective email campaigns
Module 5: Digital Marketing Analytics and Measurement
§ Introduction to Google Analytics
§ Setting up and tracking goals and conversions
