ADVANCED DIGITAL MARKETING
(Internet Marketing)
Internet Marketing
duration: 2 months
This course provides a comprehensive overview of digital marketing, including its fundamentals, benefits, and channels. Students will learn about search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and content marketing. By the end of the course, students will understand how to create and execute a digital marketing strategy that aligns with business goals.
Enrol NowDescriptions
This course focuses on the measurement and analysis of digital marketing efforts. Students will learn how to use tools like Google Analytics to track website traffic, conversion rates, and campaign performance. They will also learn how to set up and track key performance indicators (KPIs), create data-driven reports, and make data-informed decisions to optimize digital marketing campaigns.
This course delves into the advanced strategies and tactics of social media marketing. Students will learn how to create and execute a social media marketing plan, including content creation, paid social media advertising, influencer marketing, and social media listening. They will also learn how to measure and optimize social media campaign performance using analytics tools and metrics like engagement rates, follower growth, and conversion rates.
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ADVANCED DIGITAL MARKETING COURSE OUTLINE
Module 1: Advanced SEO Techniques
§ Technical SEO and website optimization
§ Link building and local SEO
Module 2: Pay-Per-Click (PPC) Advertising
§ Creating effective ad campaigns and targeting
§ Ad copywriting and landing page optimization
Module 3: Social Media Advertising and Influencer Marketing
§ Creating social media ads and targeting
§ Partnering with influencers and sponsored content
Module 4: Email Marketing Automation and Personalization
§ Setting up email automation workflows
§ Personalizing email content and campaigns
Module 5: Advanced Digital Marketing Analytics and Strategy
§ Advanced Google Analytics techniques
§ Measuring ROI and attributing value to digital marketing efforts
